About Us
Marketing
Our products / brands are marketed through ethical promotion to Registered Medical Practitioners. The marketing activities of the group in India are managed by Chethana Merchandise Pvt. Ltd.(CMPL). CMPL was established in 1996 and operates as a separate entity with its administrative office situated in Trichur, Kerala. The entire marketing operations ranging from strategic planning to appointment and monitoring activities of our Professional Sales Officers / Medical Representatives and supply chain management are looked after by CMPL .
Mr. K.K Babu, a practising Chartered Accountant, is the Executive Director of forever Chethana Merchandise Pvt. Ltd.